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OUR WORK
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Communication/
Media
Green Your Move - Promotion Campaign
Communication/
Media
Green Your Move - Promotion Campaign
For the promotion of the project “Life Green Your Move: Development and promotion of a Comodal journey planning platform to minimize GHG emission in Europe” (CODE 5119), which is implemented within the program LIFE 14 ENV / GR / OO16 (Acronym – LIFE GYM) and with funding from the European Union and the Green Fund, Spirito has implemented the following:
– Planning and conducting a promotional campaign in 11 different cities of Greece during the European Mobility Week for the project.
– Promotion of the application by distributing information material.
– Distribution and collection of questionnaires
– Communication and cooperation with public transport bodies for the promotion of the promotional material (promotional videos, flyers, banners) of the project in stations and vehicles and the placement of advertising posters in vehicles and central stations
– Organization of Information Days for drivers and partners of public transport in order to present in a pedagogical and easily understandable way the advantages of using the application
-Organizing interviews of the scientific manager of the project on TV or radio, newspapers & websites
– Management of the project through social networking
– Creating short videos for use in media and social media
– Dissemination of campaign information in local newspapers
Period
08 – 10/2018
Service
Event Organising, Press Conference,
TV & Radio Spots, Photo Shooting,
Social Media, Promotion