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Green Your Move - Promotional Campaign

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Communication/
Media

Green Your Move - Promotional Campaign

For the promotion of the project “Life Green Your Move: Development and promotion of a Comodal journey planning platform to minimize GHG emission in Europe” (CODE 5119), which is financed within the program LIFE 14 ENV / GR / OO16 (Acronym – LIFE GYM) and using the European Union and the Green Fund, Spirito has implemented the following:
– Planning and conducting a promotional campaign in 11 different cities of Greece during the European Mobility Week for the project.
– Promotion of the application with the distribution of information material.
– Distribution and collection of questionnaires
– Communication and cooperation with public transport bodies for the promotion of the promotional material (promotional videos, flyers, banners) of the project in stations and vehicles and the placement of advertising posters in vehicles and central stations
– Organization of Information Days for drivers and partners of public transport in order to present in a pedagogical and easily understandable way the advantages of using the application
– Organization of interviews of the scientific manager of the project on TV or radio, newspapers & websites
– Management of the project through social networking
– Creation of short videos for use in media and social media
-Dissemination of campaign information in local newspapers

Period

08 – 10/2018

Service

Communication/Media, Advertising, Campaign,
Event Organising, Press Conference,
TV & Radio Spots, Photo Shooting,
Social Media, Promotion
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