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The largest mythological park in Greece and the only park in the world that presents in a direct, interactive and perfectly visualized way the myth of Hercules was an initiative of the Development Company of the Chamber of Larissa, the Region of Thessaly and the Municipality of Larissa. The impressive project was a collaboration of Larissa organizations with TIF – HELEXPO, Dream Workers and Eksagon Exhibitions, under the auspices of the Ministry of Tourism. From March 15 to June 2, Polychoros Thessaly, gave the public the opportunity to enjoy the unprecedented experience of the Mythological Theme Park the “12 WORKS OF HERACLES”. The number of visitors reached 30,000 and more fans of the mythological hero from the areas of Thessaly, Pieria and Fthiotida.
Spirito Group undertook the promotion and overall communication of the leading Theme Park in Larissa:
-Project identity management and graphic design of the entire advertising campaign (flyers, roll-up banners, outdoor & signage, posters, e-banners
-Pre-event promotion & happenings
-Creating sponsorship packages and managing sponsorships
-Management of social media channels
-Organization of inaugurations and parallel actions
-Creating tv + radio spots
-Advertising in the media (local and national)
-Placement in TV time on local and pan-Hellenic stations