Work hard/
Dream big

The non-profit organization DOB implemented a series educational activities with the aim of familiarizing the new generation by growing cotton in the framework five-year consumer information program for the multiple uses of cotton, in order to highlight its characteristics and its importance in national economy.

Spirito in support of this action implemented the
“The cotton of our life” Campaign:
– Design and production of 5 original video spots for the cotton (script creation, templates selection, download shots, graphic creation, photo digitization material, narration, final processing and editing, ) with the following topics:
1. The journey of White Gold in Life
2. Uses of Cotton
3. Truths about Cotton
4. Health and Wellness and cotton
5. I change Fashion- I choose Comfort and Ecology
– Adaptation and production of the videos also in English language, in a template with English graphic illustration and English word-spikage.
– Design and implementation of an advertising campaign on social media (six posts), between April 25 and May 27, 2023, with a target audience the students of 2nd Grade Education at entire Greek territory, with a global impact over 150,000 people.
– Design & creation of digital educational material 60 pages (structure, targeting, audience, modules, graphic design support, narration).
-Enrichment of the DOB website with information material for consumers.